Source Post by Jon Marc Anthony in Google Ad Grants
So what are Google Ad Grants and what do you get. Well, Google Ad Grants or #GAG what I like to say is a grant of a $10,000 month on month Ad Spend that can be used for a registered charity organization throughout over 50+ eligible countries World Wide.
Google AdWords Text Ads is the form of advertising that is offered via and through the Google Ad Grant $10,000 a month free ad spend offer. This is only made available for charities (nonprofits organizations) and you need to be enrolled on the google ad grants program to be eligible to receive it.
Now Google AdWords is also known by another name that you may be more familiar with, that being pay-per-click (PPC).
Ok, so Charity AdWords adverts very often look similar like the ones as shown below. A simple search by a person for "child protection charity" and there are 53,000,000 results. Using a Google Ad Grant, the smaller child protection charity Action For Children was able to beat out the much larger NSPCC and managed to secure the #1 PPC search result spot.
With the Google Ad Grants programme, you can promote your Non-profits cause in a number of ways such as attracting new donations, recruiting volunteers, promoting fundraising events or the delivery of your charity's services.
The Ad Grant is literally free promotional advertising money for the charities good causes that it delivers. The free promotion is used in the form of Google's AdWords Text Search campaign. This is performed across the Google search browser, which is one of Googles largest advertising platforms and one in which millions of both local, as well as large commercial businesses, pay to use but you as a nonprofit are potentially eligible to a $10,000 grant per a month completely free, by way of the Google Ad Grant programme. And once on the programme, you and your causes adverts will appear for laser targeted relative competitive keywords within the Google search results.
Google AdWords works on a system of "bidding" and "ad quality score" based on the keywords searched by people within the Google search browser. A realistic increase on an optimized Google Ad Grant can significantly increase your charities nonprofit website or/and targeted landing page by as much as a further 50/300 clicks/visitors each and every day/week.
Why should you use Google Grants?
#1. FREE $10,000 PER MONTH AD GRANT
$10,000 month on month, just for your nonprofit charity. Many a small business would Google give their right arm for access to the exact same grant, but yet so many charities both big and small put it off. The Google Ad Grant has been around for 15 years now. That means your charity without the Google Ad Grant has already missed out on a massive $1.8m. So don't continue the delay, the right time to start is right now.
#2. GOOGLE AD GRANTS CAN ATTRACT A FURTHER 50-300 VISITORS TO YOUR WEBSITE
What could a further 50-300 targeted users do for your causes reach? This alone for many charities could be the largest source of traffic. An extra 50-300 people per day/week is a challenge for so many charities but with a Google Ad Grant built out and optimized correctly, it is totally realistically possible.
#3. GOOGLES FREE ADVERTISING GRANTS CAN HELP GENERATE DONATIONS
Ok, so people do not very often initially search Google for charities to make a donation, but more often to secure the help and services of a particular nonprofit. But being at the top of the very first page that a person is for a particular user base targeted keyword, goes a long long way towards establishing and raising awareness of your charities served causes. To which breeds possible engagement and in turn trust, and a favorable increase of growing online donations as well as fundraising opportunities. As a Google Ad Grant can be the catalyst and the very first step in the journey towards the of acquiring those new donations. With a well put together and thought out digital strategy, a well-executed targeted managed Google Ad Grant can start to pay off 3/10 fold quickly.
#4. THE AD GRANT WILL EXPAND YOUR REACH
The increased capabilities to being able to advertise your charities own opportunities with the use of your Google Grant gives you and your nonprofit the very much improved chance towards finding that unique ideal candidate.#5. $10,000 ADVERTISING GRANT CAN HELP YOU EXPOSE AND DELIVER YOUR SERVICES
Did you know that 87% of the UK population now uses Google to search for organisations and it's just as high in many other parts of the world. The Google Ad Grant will significantly increase the chances of your charities now being seen by those very people that you are wanting to assist, in the very locations that your charity chooses to deliver it's support and services, at the very moment that they're searching on Google for the very services your nonprofit offers.#6. WELL MANAGED GOOGLE GRANT ADVERTISING CAMPAIGNS
Connecting with new interested parties can be easily done through newsletter and info pack signups and request. Google Adwords to Google Analytics can help produce ongoing insightful data. You are able to learn what interests visitors to your website in the way of your content you provide, and then how best keep them coming back for more. Discover the way visiting interested parties found you and your charity, and what they are looking for, and so develop upon the insights so as to improve your website build development, and visiting customer experience.#7. GOOGLE ADS GRANTS HELP PROMOTING EVENTS AND SELLING TICKETS
Charity events for fundraising such as a marathon in London? or a Gala in a local Town Hall. Maybe you're planning on hosting a local festival, why not promote these and many other types of forms of outreach that you and your cause deliver. The possibilities to promote and connect are endless, utilizing a Google Ad Grant in this way only needs you to think outside the box.#8. GOOGLE AD GRANTS ARE ABLE TO CONTROL CHARITIES KEY MESSAGE
Google through its algorithm determines the search placement result appearance/text with the use of metadata. The Google Ad Grant offers its users a more flexible and assured way of getting their service solutions onto the very first page for specific targeted keywords. The adverts can be written and will often show up above the regular organic search results, so are able to, therefore, generate highly visible Google search results.#9. THE GOOGLE AD GRANT PROTECTS YOUR CHARITIES BRAND
So a common thing that often happens where Google text search is concerned is the showing of alternative adverts when someone searches for a particular charities names or types, may sound like a stupid idea because they would come to your website anyway right? No not always… to illustrate this point, very often when users search something on the lines of "debt management charities uk" or "debt charity uk" the top search results are often for commercial based debt management companies, so imagine how many potential free of charge charity eligible managed customers are lost to there commercial fee-based counterparts because unkown to them, they mistakenly choose one of the 3 fee-based adverts shown below by the blue arrows being clicked first, rather than the actual charity service solution highlighted by the red box that would have been the free no fee service solution that the customer is entitled to.
#10. GOOGLE AD GRANT OFFERS AN EXCELLENT RETURN ON INVESTMENT (ROI)
As long as your account is managed by someone/s who know what they are doing, whether in-house or outsourced to a professional Google Ad Grant management agency, with your objectives carefully aligned, and the account regularly optimized within Googles new 2018 regulations, your return on investment (ROI) will be extremely positive indeed. And there are just so many ways that the $10,000 per month Google Ad Grant budget can be used for eligible charities online advertising nonprofit organization's stories to be told. These customized text search Internet ads can be displayed towards perspective target groups across either computer, phones, and tablets or all 3. The ads are exponentially more powerful than, ads in newspapers and magazines because they contain hyperlinks, that when clicked takes people directly to a specific landing page or website. This could be for a steady supply of willing volunteers or increased newsletter sign-ups that eventually donate to your summer fate or Christmas fundraising appeal.
How can a Google Ad Grant HELP YOUR CHARITY?
The Google Ad Grant enables eligible charities and non-profits gain a greater reach towards the right people at the right time with your charity marketing messages.Getting set up with Ad Grants can be a daunting task for those who do not know what they are doing, but with your ad campaigns managed with Ads Savvy it is all made super easy. We take care of all the heavy lifting for you. Once we have the necessary information from yourself we get straight to work towards building out and setting up the best ad campaigns, whilst continuously optimizing ALL your developing Google Text Ad so as to realize as much of the full $10,000 per month ads spend Grant that has been afforded your nonprofit.
Ads Savvy offers a totally focused concerted push towards all our charity nonprofit partners and customers Ad Campaign needs towards attracting new, quality, and targeted website visitors. We will help to grow your online presence which in turns will help the steady increase of donations and attract more people towards your offered charity service solutions and ongoing events.
Interested in finding out how Ads Savvy could help you and your nonprofit with the applying, setting up and managing of your Charities $10,000 per month Google Ad Grant.
Then let's chat, schedule a time that suits to discuss how we can help contact us right now press here
https://adssavvy.com/google-ad-grant-application or email googleadgrants@adssavvy.com
Article source here: What is a Google Ad Grant
